Brands participating in viral social media challenges. Should they do it?

Viral content happens every day on social media and some of the content is social media challenges. There’s a question out there whether or not brands should invoke themselves into a challenge that is going viral on social? The answer is absolutely, but with caution!

Breaking the Internet: The Viral Effect

Luck. Momentum. Influence. These are the main components to virility on the Internet. Capturing attention doesn’t have a formula, because sometimes going viral is unintentional. One can’t predict when they would be the next Internet sensation, it just happens. This is the nature of viral content. Just think about some of the best blogs orContinue reading “Breaking the Internet: The Viral Effect”