Should you use direct message as a marketing tool? Here are a few ways that are effective.
Twitter is becoming Facebook. There, I said it. As much as I love Twitter, the recent change to have a like-type button rather than favorite is not going to go without some ridicule. Now, in their defense and my long usage of the platform, I’ve always looked at favoriting a tweet as liking it. However, the dynamicContinue reading “Has Twitter gone too far with its new “heart” button?”
Twitter can sometimes seem like an oversized panel. You’ve been to one of those when you invite more people than you needed and everyone showed up? Yikes. There’s a danger of having a large discourse with too many people. That’s how Twitter chats might work if you’re not careful. But if you are careful andContinue reading “For better engagement on Twitter, do a live chat”
Is it the Likes? The followers? The hits? Or all of it that matters to you when looking at social media? What numbers do you need to pay attention to? Every quarter, we get new statistics that are supposed to help us understand the state of social media. These are great tools, right? But whichContinue reading “Social media figures that should matter to you”
If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content isContinue reading “Social media’s “80/20 Rule” is the key to your content strategy”