I’m going to take the stand to say that there is still value in organic posting. Social media specialists are told that the idea of organic reach is nearly non-existent. That’s not necessarily the case. While the growth in social media advertising is happening, some brands still take value in doing things the old fashionedContinue reading “Organic Reach: Best ways to still conform to the algorithms without social advertising”
Twitter is becoming Facebook. There, I said it. As much as I love Twitter, the recent change to have a like-type button rather than favorite is not going to go without some ridicule. Now, in their defense and my long usage of the platform, I’ve always looked at favoriting a tweet as liking it. However, the dynamicContinue reading “Has Twitter gone too far with its new “heart” button?”
Is it the Likes? The followers? The hits? Or all of it that matters to you when looking at social media? What numbers do you need to pay attention to? Every quarter, we get new statistics that are supposed to help us understand the state of social media. These are great tools, right? But whichContinue reading “Social media figures that should matter to you”
For years, users have petitioned to add a dislike button on Facebook – and co-founder and CEO of Facebook Mark Zuckerberg, has announced that one is in the works.
In the world of social media marketing, we tend to spend more time than we bargain for with planning out our strategy, content, and posting. As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days andContinue reading “Social Media Marketing: The Appropriate Amount of Time You Should Spend”