Organic Reach: Best ways to still conform to the algorithms without social advertising

I’m going to take the stand to say that there is still value in organic posting. Social media specialists are told that the idea of organic reach is nearly non-existent. That’s not necessarily the case. While the growth in social media advertising is happening, some brands still take value in doing things the old fashionedContinue reading “Organic Reach: Best ways to still conform to the algorithms without social advertising”

For better engagement on Twitter, do a live chat

Twitter can sometimes seem like an oversized panel. You’ve been to one of those when you invite more people than you needed and everyone showed up? Yikes. There’s a danger of having a large discourse with too many people. That’s how Twitter chats might work if you’re not careful. But if you are careful andContinue reading “For better engagement on Twitter, do a live chat”

Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content isContinue reading “Social media’s “80/20 Rule” is the key to your content strategy”

Messages You Should Be Sending On Each Platform

What you put on Twitter may not correlate with Facebook and vice versa. If you’re trying to use social media as a communication tool to reach customers or establish an audience base, you have to keep that in mind. Each platform has its own language and by now you should already know this.