The Pros and Cons to having a Facebook “Dislike” Button

For years, users have petitioned to add a dislike button on Facebook – and co-founder and CEO of Facebook Mark Zuckerberg, has announced that one is in the works.Continue reading “The Pros and Cons to having a Facebook “Dislike” Button”

Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargain for with planning out our strategy, content, and posting.

As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days and times to posting content, but are we using our time as social media managers effectively?

According to a Pew Research study from January 2015, most activity is still happening on Facebook. 70 percent of the participants in the study say that they are most engaged on the network on a daily basis, and 45 percent saying several times a day. About 49 percent of Instagram users are engaged with the app daily, with 32 percent using it several times a day. Twitter only has a 36 percent rate of daily usage, with 22 percent using it several times a day.

Based on years of observation and the data from Pew Research, here are some suggestions on how much time you should be spending on your social media marketing.

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Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform

Believe it or not, there is a such thing as a social media rockstar. These are the people who are influencers in the social hemisphere and have gained a respectable audience online.

Some achieve this kind of status from years of hard work, blogging and getting their name out there. Some write books, go to social events, or are effectively utilizing their resources to gain rep. As far as it relates to me, I’m still working on all the above.Continue reading “Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform”

Messages You Should Be Sending On Each Platform

What you put on Twitter may not correlate with Facebook and vice versa.

If you’re trying to use social media as a communication tool to reach customers or establish an audience base, you have to keep that in mind. Each platform has its own language and by now you should already know this.Continue reading “Messages You Should Be Sending On Each Platform”

What’s All the Hype with Periscope?

Ladies and gentlemen, welcome the next big thing to hit the social media market: Periscope.

10 Million! That’s the number of active Periscope accounts since it launched 5 months ago. 2 million people are daily users on the app, and it has accumulated more than 40 years of videos watched per day. Crazy to think it’s still a newbie, right?

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Continue reading “What’s All the Hype with Periscope?”