Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content is non-promotional, content that is not about your brand. The other 20 percent should be promotional postings about your brand.

Some would argue that it’s pointless to use the “80/20” rule because they’re not communicating their own content all the time. It’s not that you’re not sharing what your brand is doing, it’s that you’re setting up your brand to be considered a resource, a trusted entity amongst audience. Content that does the best on social media is stuff that is sharable to others.

Here are 5 reasons why you should start applying the “80/20” rule for your brand’s social media if you aren’t doing so already:Continue reading “Social media’s “80/20 Rule” is the key to your content strategy”

The best formula for designing a Tweet

If you’re still trying to figure what works and what doesn’t work when composing a Tweet, it’s understandable – it’s not easy. However, there are a few tricks that work at least for now.Continue reading “The best formula for designing a Tweet”

The Pros and Cons to having a Facebook “Dislike” Button

For years, users have petitioned to add a dislike button on Facebook – and co-founder and CEO of Facebook Mark Zuckerberg, has announced that one is in the works.Continue reading “The Pros and Cons to having a Facebook “Dislike” Button”

Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargain for with planning out our strategy, content, and posting.

As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days and times to posting content, but are we using our time as social media managers effectively?

According to a Pew Research study from January 2015, most activity is still happening on Facebook. 70 percent of the participants in the study say that they are most engaged on the network on a daily basis, and 45 percent saying several times a day. About 49 percent of Instagram users are engaged with the app daily, with 32 percent using it several times a day. Twitter only has a 36 percent rate of daily usage, with 22 percent using it several times a day.

Based on years of observation and the data from Pew Research, here are some suggestions on how much time you should be spending on your social media marketing.

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Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform

Believe it or not, there is a such thing as a social media rockstar. These are the people who are influencers in the social hemisphere and have gained a respectable audience online.

Some achieve this kind of status from years of hard work, blogging and getting their name out there. Some write books, go to social events, or are effectively utilizing their resources to gain rep. As far as it relates to me, I’m still working on all the above.Continue reading “Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform”