If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content is non-promotional, content that is not about your brand. The other 20 percent should be promotional postings about your brand.
Some would argue that it’s pointless to use the “80/20” rule because they’re not communicating their own content all the time. It’s not that you’re not sharing what your brand is doing, it’s that you’re setting up your brand to be considered a resource, a trusted entity amongst audience. Content that does the best on social media is stuff that is sharable to others.
Here are 5 reasons why you should start applying the “80/20” rule for your brand’s social media if you aren’t doing so already:Continue reading “Social media’s “80/20 Rule” is the key to your content strategy”