Has Twitter gone too far with its new “heart” button?

Twitter is becoming Facebook. There, I said it. As much as I love Twitter, the recent change to have a like-type button rather than favorite is not going to go without some ridicule.

Now, in their defense and my long usage of the platform, I’ve always looked at favoriting a tweet as liking it. However, the dynamic of a favorite held much more collateral to Twitter than you may think. The formerly favorite button served as a filing cabinet — if you wanted to go back to something you saw and wanted to address it later, you could. In addition, the favorite button indicated that you agreed with a point of view that was made. Having a heart holds a different connotation.Continue reading “Has Twitter gone too far with its new “heart” button?”

For better engagement on Twitter, do a live chat

Twitter can sometimes seem like an oversized panel.

You’ve been to one of those when you invite more people than you needed and everyone showed up? Yikes. There’s a danger of having a large discourse with too many people. That’s how Twitter chats might work if you’re not careful.

But if you are careful and you are prepared, you can provide groups of people a smooth exchange of ideas. So, you can corral both sides and moderate the conversation. That way you are helping the people with the insights, or your panelists, find the audience that needs them. That’s how to do a successful Twitter chat.

Want to know why you’ll benefit from doing a Twitter chat or how to moderate one, see story in full here.

Social media figures that should matter to you

Is it the Likes? The followers? The hits? Or all of it that matters to you when looking at social media? What numbers do you need to pay attention to?

Every quarter, we get new statistics that are supposed to help us understand the state of social media. These are great tools, right? But which are the tools that will best help you measure what you are doing? To know that, let’s take a walk through some of the numbers and your most frequently asked questions.

To see this story in full, go here.

Follow Social Media University on Facebook. Deontae Moore is a Marketing & Digital Media Manager at Public Narrative, follow him on Twitter @deontaemoore.

Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content is non-promotional, content that is not about your brand. The other 20 percent should be promotional postings about your brand.

Some would argue that it’s pointless to use the “80/20” rule because they’re not communicating their own content all the time. It’s not that you’re not sharing what your brand is doing, it’s that you’re setting up your brand to be considered a resource, a trusted entity amongst audience. Content that does the best on social media is stuff that is sharable to others.

Here are 5 reasons why you should start applying the “80/20” rule for your brand’s social media if you aren’t doing so already:Continue reading “Social media’s “80/20 Rule” is the key to your content strategy”

The best formula for designing a Tweet

If you’re still trying to figure what works and what doesn’t work when composing a Tweet, it’s understandable – it’s not easy. However, there are a few tricks that work at least for now.Continue reading “The best formula for designing a Tweet”