Social media: 2016 To Do’s and Don’ts

What a 2015 it’s been for social media. We’ve seen the decline in Facebook engagement (but its rise in video); the growth of Snapchat; the increase of paid social; Twitter changing from favorites to likes and so much more.

If you’re a social media manager, like myself, you can’t help but be excited for what’s to come for social media in 2016. Here are just a few tips you should take into the new year.

Read my five to do’s and don’t here on Social Media Today.

It goes down in the DM: Is direct messaging still a good marketing tool?

I was doing my normal routine – reading a few marketing and social media blogs to see what’s new within the digital world. I came across an interesting read that talked about whether or not you should direct message individuals as a marketing strategy.

Yes. It’s a direct contact to people. Be careful however, no one likes to see spam-related content in their inbox. For myself, I instantly unfollow anyone who sends me an automated message of their promotional campaign – save it for the press release.

As a brand or organization, there’s a certain way to direct message someone that is effective if done in the right manner.

Here are a few ways you can effectively direct message someone as a brand:Continue reading “It goes down in the DM: Is direct messaging still a good marketing tool?”

Has Twitter gone too far with its new “heart” button?

Twitter is becoming Facebook. There, I said it. As much as I love Twitter, the recent change to have a like-type button rather than favorite is not going to go without some ridicule.

Now, in their defense and my long usage of the platform, I’ve always looked at favoriting a tweet as liking it. However, the dynamic of a favorite held much more collateral to Twitter than you may think. The formerly favorite button served as a filing cabinet — if you wanted to go back to something you saw and wanted to address it later, you could. In addition, the favorite button indicated that you agreed with a point of view that was made. Having a heart holds a different connotation.Continue reading “Has Twitter gone too far with its new “heart” button?”

For better engagement on Twitter, do a live chat

Twitter can sometimes seem like an oversized panel.

You’ve been to one of those when you invite more people than you needed and everyone showed up? Yikes. There’s a danger of having a large discourse with too many people. That’s how Twitter chats might work if you’re not careful.

But if you are careful and you are prepared, you can provide groups of people a smooth exchange of ideas. So, you can corral both sides and moderate the conversation. That way you are helping the people with the insights, or your panelists, find the audience that needs them. That’s how to do a successful Twitter chat.

Want to know why you’ll benefit from doing a Twitter chat or how to moderate one, see story in full here.

Social media figures that should matter to you

Is it the Likes? The followers? The hits? Or all of it that matters to you when looking at social media? What numbers do you need to pay attention to?

Every quarter, we get new statistics that are supposed to help us understand the state of social media. These are great tools, right? But which are the tools that will best help you measure what you are doing? To know that, let’s take a walk through some of the numbers and your most frequently asked questions.

To see this story in full, go here.

Follow Social Media University on Facebook. Deontae Moore is a Marketing & Digital Media Manager at Public Narrative, follow him on Twitter @deontaemoore.