How to have clickable worthy content on social media

We all fall for the click-bait celebrity gossip headlines — “Kim Kardashion takes yet another naked selfie,” “Ciara throws the ultimate shade to Future,” “Kanye West says he made Taylor Swift famous,” and the list goes on and on.

However, how do we capitalize our own content to be click-bait worthy?

As a marketing and social media manager , I struggle with the idea of “click-baiting” content. Reason being is because you want to uphold the good name of your brand and not ruin your reputation with titles that are misleading. So instead, I will offer some three tips on how to make content more “clickable,” to your audience.Continue reading “How to have clickable worthy content on social media”

Opinion — #RIPTwitter: Is it the end or on life support?

It’s changing every hour, minute and second. It’s changing so much, I don’t even recognize the platform anymore.

Recently, Twitter launched a new algorithm change to the platform. It is redesigning the tweets you see in your timeline by relevancy — biting off of Facebook’s style again. While this is a opt-in choice — manually going into the platform to change the settings of your timeline — who knows how long this option will last.Continue reading “Opinion — #RIPTwitter: Is it the end or on life support?”

Social media: 2016 To Do’s and Don’ts

What a 2015 it’s been for social media. We’ve seen the decline in Facebook engagement (but its rise in video); the growth of Snapchat; the increase of paid social; Twitter changing from favorites to likes and so much more.

If you’re a social media manager, like myself, you can’t help but be excited for what’s to come for social media in 2016. Here are just a few tips you should take into the new year.

Read my five to do’s and don’t here on Social Media Today.

It goes down in the DM: Is direct messaging still a good marketing tool?

I was doing my normal routine – reading a few marketing and social media blogs to see what’s new within the digital world. I came across an interesting read that talked about whether or not you should direct message individuals as a marketing strategy.

Yes. It’s a direct contact to people. Be careful however, no one likes to see spam-related content in their inbox. For myself, I instantly unfollow anyone who sends me an automated message of their promotional campaign – save it for the press release.

As a brand or organization, there’s a certain way to direct message someone that is effective if done in the right manner.

Here are a few ways you can effectively direct message someone as a brand:Continue reading “It goes down in the DM: Is direct messaging still a good marketing tool?”

Has Twitter gone too far with its new “heart” button?

Twitter is becoming Facebook. There, I said it. As much as I love Twitter, the recent change to have a like-type button rather than favorite is not going to go without some ridicule.

Now, in their defense and my long usage of the platform, I’ve always looked at favoriting a tweet as liking it. However, the dynamic of a favorite held much more collateral to Twitter than you may think. The formerly favorite button served as a filing cabinet — if you wanted to go back to something you saw and wanted to address it later, you could. In addition, the favorite button indicated that you agreed with a point of view that was made. Having a heart holds a different connotation.Continue reading “Has Twitter gone too far with its new “heart” button?”