We all fall for the click-bait celebrity gossip headlines — “Kim Kardashion takes yet another naked selfie,” “Ciara throws the ultimate shade to Future,” “Kanye West says he made Taylor Swift famous,” and the list goes on and on.
However, how do we capitalize our own content to be click-bait worthy?
As a marketing and social media manager , I struggle with the idea of “click-baiting” content. Reason being is because you want to uphold the good name of your brand and not ruin your reputation with titles that are misleading. So instead, I will offer some three tips on how to make content more “clickable,” to your audience.Continue reading “How to have clickable worthy content on social media”