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You see it when you are logged on Twitter and saw the debates available for you to stream.
You see it when you head over to YouTube and a sporting game just a click away for your viewership.
You’re constantly bombarded with notifications on Facebook of a friend who just went live.
You can’t escape scrolling down your timeline without crossing a few live video streams that are happening (or in most cases have already happened).
If you haven’t seen the pattern by now, it’s evident that live streaming on social has taken over.
I predicted at the beginning of 2016 that video on social would dominate, and now with the impact of live, it’s imperative that audiences can visually see what you’re all about.
Here’s a breakdown to the impact of social video and how live video fits in the fold:Continue reading “Live Video: Why it could help you succeed on digital”