The impact of positive social interaction

Social interaction is essentially the engagement between a brand and its online consumer.

If you are a brand focusing on consumer acquisition, you want to ensure that the way you respond or interact with consumers online is positive. In a world where establishing meaningful connections matters, it’s critical to be transparent and authentic on your social media platforms.

Marketers: Apps that will get you success on social media

There is literally an app for everything. This even goes for marketing. Aside from your every day social media platform apps, you need other apps to help add a boost to your social media efforts.Continue reading “Marketers: Apps that will get you success on social media”

2018 mid-year insight: Social media trends that are taking over

Can you believe it, we’re half way through 2018 already!

It’s also been an exciting time for social media as well. Since 2018, there have been several developments that have changed the landscape of how we use social for our brands.Continue reading “2018 mid-year insight: Social media trends that are taking over”

Live Video: Why it could help you succeed on digital

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You see it when you are logged on Twitter and saw the debates available for you to stream.

You see it when you head over to YouTube and a sporting game just a click away for your viewership.

You’re constantly bombarded with notifications on Facebook of a friend who just went live.

You can’t escape scrolling down your timeline without crossing a few live video streams that are happening (or in most cases have already happened).

If you haven’t seen the pattern by now, it’s evident that live streaming on social has taken over.

I predicted at the beginning of 2016 that video on social would dominate, and now with the impact of live, it’s imperative that audiences can visually see what you’re all about.

Here’s a breakdown to the impact of social video and how live video fits in the fold:Continue reading “Live Video: Why it could help you succeed on digital”

Snapchat 101: A marketer’s beginners guide to starting a Snapchat

 Need a background check on your social media? Let’s chat! I’m providing a free consultation. Sign up here.

A little over a year ago, I recommended that brands should be considering Snapchat — and now more than ever, I stand by this statement.

Snapchat has had an increasing positive impression on brands, as the platform is reaching audiences beyond teenagers, or anyone under 25. On any given day, Snapchat stories are reaching anyone between the ages of  18-34 years old. And its popularity will only continue to increase as the daily activity of the platform also increases. Note, the average user would spend 20-35 minutes on the platform. This is not as impressive as the 10 billion media views the app receives daily, according to Bloomberg.

So why develop a Snapchat? Just to hop on the bandwagon? Just to stay relevant with your audience? Just to have that opportunity to reach a new audience? It should be for all these reasons, actually.

Here are a few questions any beginner should be asking when thinking about using Snapchat for business.Continue reading “Snapchat 101: A marketer’s beginners guide to starting a Snapchat”