The rise and spread of the coronavirus worldwide (also known as COVID-19) has sparked adjustment and new normals for all brands and marketers. These are the lessons so far from a marketer’s perspective.
Every new turn is media updates on the coronavirus pandemic, and it has put many in a frenzy with what’s next. Brands all over are readjusting their business models and strategies to align with what’s going on in the world. These are just a few lessons this crisis has taught me as a marketer.
Influencer marketing is becoming a strong force for brands in 2020. More brands are looking at influencers to elevate their messaging or boost awareness of a service or product they sell. Here’s what you should know about Influencer Marketing’s impact today.
I’m going to take the stand to say that there is still value in organic posting. Social media specialists are told that the idea of organic reach is nearly non-existent. That’s not necessarily the case.
While the growth in social media advertising is happening, some brands still take value in doing things the old fashioned way.
There are still post that do perform well organically. Here are some ways to ensure success without paying for visibility.
We’re entering into a new year and there are many lessons that we should have learned for an interesting 2018.
In 2018, we saw the decline in organic reach, the rise in Facebook advertising, the decline in Facebook, the rise in content marketing, and the use of social media stories from platforms such as Instagram and Facebook.
With more and more brands trying to reach people, it’s becoming even more important to stand out among competitors.
Here are just a few round up questions you should be asking yourself: