Deontae Moore
773-844-0316
deontae.moore@gmail.com
Education
Northwestern University, Evanston, IL
Bachelor of Science in Journalism, March 2015
Experience
JeffreyM Consulting (McDonald’s), Chicago, IL Jan 2017 — Dec 2017
Social Media Community Manager
- Managed branded social media channels (Twitter, Facebook, LinkedIn) on McDonald’s behalf daily
- Monitored conversations across social media and addressed important mentions in real-time through engagement, escalation, or documentation
- Posted to social channels: maintain a consistent voice across channels aligned with branding and target audience. Interacted with thousands of consumers a week
- Discovered trending topics, community needs, and interests of McDonald’s audience across social media, adjusting content and messaging accordingly
- Generated insight into community performance and provided recommendations for improvement
Root 3 Marketing, Chicago, IL May 2016 — Nov 2016
Digital Marketing Strategist
- Led in the distribution of content on social media, website and emails
- Created email campaigns and workflow with automation marketing systems such as Salesforce and Sharspring
- Designed and updated landing pages for WordPress websites
- Utilized SEO strategies and market research to increase site visibility for clients
- Utilized PowerEditor (or Business Manager) to operate and perform ad campaigns for clients
Public Narrative, Chicago, IL June 2015 – May 2016
Marketing and Digital Media Manager
- Designed and implemented email marketing and social media campaigns for events, fundraisers and training sessions
- Created and curated content (written and visual) for website and social media platforms
- Prepared monthly, quarterly and yearly reports from analytical data such as Google Analytics and Sprout Social
- Researched and stayed current with trends happening in social media, marketing, news and journalism
- Prepared one-pagers, infographics, presentations, training worksheets and graphical documents with information as needed
Free Range Office, Chicago, IL Sept. 2014 – May 2015
Digital Marketing Specialist
- Helped increased amount of followers on both Facebook and Twitter by 120%
- Utilized Google Ads and SEO in pursuit to increase visibility to website
- Managed & created social media content on Hootsuite, setting up 10 daily posts for Twitter, Facebook and LinkedIn
Kaplan, Inc., Evanston, IL Aug. 2011 – May 2014
Marketing Representative
- Implemented on-campus and online marketing initiatives reaching the entire Northwestern student body
- Generated on average 150+ monthly leads through distribution of flier posting and handbills
- Represented Kaplan on campus and created partnerships with more than 20 clubs
Swank Publishing, Chicago, IL Jan. 2012 – Feb. 2013
Social Media Specialist
- Operated firm’s social media accounts, with moderation and control of 15 accounts such as The Shrine and Lupe Fiasco Foundation
- Implemented over 20 social media campaigns to boost awareness of a client
- Utilized tools such Sprout Social for social media and content marketing management and to compile weekly reports for a client
Skills: Proficient in Powerpoint, Excel, Photoshop, Hootsuite, Adobe Premiere, Adobe InDesign
