Brands participating in viral social media challenges. Should they do it?

Viral content happens every day on social media and some of the content is social media challenges. There’s a question out there whether or not brands should invoke themselves into a challenge that is going viral on social? The answer is absolutely, but with caution!

Where Influencer Marketing stands in today's digital world

Influencer marketing is becoming a strong force for brands in 2020. More brands are looking at influencers to elevate their messaging or boost awareness of a service or product they sell. Here’s what you should know about Influencer Marketing’s impact today.

2018 mid-year insight: Social media trends that are taking over

Can you believe it, we’re half way through 2018 already! It’s also been an exciting time for social media as well. Since 2018, there have been several developments that have changed the landscape of how we use social for our brands.