Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content isContinue reading “Social media’s “80/20 Rule” is the key to your content strategy”

Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargainĀ for with planning out our strategy, content, and posting. As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days andContinue reading “Social Media Marketing: The Appropriate Amount of Time You Should Spend”

Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform

Believe it or not, there is a such thing as a social media rockstar. These are the people who are influencers in the social hemisphere and have gained a respectable audience online. Some achieve this kind of status from years of hard work, blogging and getting their name out there. Some write books, go toContinue reading “Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform”

Messages You Should Be Sending On Each Platform

What you put on Twitter may not correlate with Facebook and vice versa. If you’re trying to use social media as a communication tool to reach customers or establish an audience base, you have to keep that in mind. Each platform has its own language and by now you should already know this.

7 Days of Social Media: How to Post Each Day of the Week [Infographic]

And on the 7th day, the Internet said let there be rest! You’ve probably read from plenty social media new sources the best and worst times to post. According to Social Media Today, the best times to tweet are Monday-Friday at Noon, 5pm and 6pm. These are generally times when people are on their lunch breaks,Continue reading “7 Days of Social Media: How to Post Each Day of the Week [Infographic]”