Organic Reach: Best ways to still conform to the algorithms without social advertising

I’m going to take the stand to say that there is still value in organic posting. Social media specialists are told that the idea of organic reach is nearly non-existent. That’s not necessarily the case. While the growth in social media advertising is happening, some brands still take value in doing things the old fashionedContinue reading “Organic Reach: Best ways to still conform to the algorithms without social advertising”

Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content isContinue reading “Social media’s “80/20 Rule” is the key to your content strategy”

Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargainĀ for with planning out our strategy, content, and posting. As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days andContinue reading “Social Media Marketing: The Appropriate Amount of Time You Should Spend”