Brands participating in viral social media challenges. Should they do it?

Viral content happens every day on social media and some of the content is social media challenges. There’s a question out there whether or not brands should invoke themselves into a challenge that is going viral on social? The answer is absolutely, but with caution!

Where Influencer Marketing stands in today's digital world

Influencer marketing is becoming a strong force for brands in 2020. More brands are looking at influencers to elevate their messaging or boost awareness of a service or product they sell. Here’s what you should know about Influencer Marketing’s impact today.

Organic Reach: Best ways to still conform to the algorithms without social advertising

I’m going to take the stand to say that there is still value in organic posting. Social media specialists are told that the idea of organic reach is nearly non-existent. That’s not necessarily the case. While the growth in social media advertising is happening, some brands still take value in doing things the old fashionedContinue reading “Organic Reach: Best ways to still conform to the algorithms without social advertising”